Customer story

Ana's Story: From Dreams to Reality in the World of Beauty

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Ana Marques Beauty Center

Business type:
Beauty salon

Product:
Appointment Pro

Location:
Vila do Conde, Portugal

At 22, Ana ventured into the beauty industry, armed with a passion to not only enhance physical appearances but also to uplift spirits. Initially setting her sights on hairstyling, her path evolved into becoming a cosmetologist and professional makeup artist by 28. Throughout her journey, Ana's parents and sister stood steadfastly by her side, offering unwavering support even when her sister moved to Switzerland, a decision that deeply affected Ana.

Her beauty studio soon became a haven where clients found friendship and trust. Ana believed in the transformative power of self-perception, and her work wasn't just about outer beauty. She emphasized the importance of self-worth, championing the idea that changing one's self-view could reshape their worldview.

Managing her growing business became smoother with the introduction of the Noona app, a recommendation from a friend. The app streamlined her appointments, providing a much-needed respite from her otherwise chaotic schedule. While Ana had many clients, if given a choice, she'd pick her sister as her favorite. Her sister, who was both her anchor and inspiration, offered invaluable feedback that kept Ana grounded.

Her dedication to her craft shone through when she shared her insights about brides on Porto Canal. Always a romantic, Ana relished in the transformative beauty journey brides undertake. Even though she faced hurdles, especially during the pandemic when she purchased her store and had to pause operations, Ana remained resilient. Her parents' belief in her provided the strength to push through these challenges.

If beauty wasn't her calling, Ana often mused that she'd be a nurse, drawn to the profession by a desire to help others and an admiration for their white uniforms. While there were days when she felt overwhelmed, the thought of her appointments and the positive impact she had on her clients drove her forward.

To those looking to embark on a similar journey, Ana's advice is clear and heartfelt: Persist through challenges, for the path of beauty is as much about heart as it is about art.

"Life will throw up challenges. It's up to us to decide whether we'll be buried by them or use them as stepping stones to create our masterpiece."

Looking to grow your business like Rita?

Discover how Noona can transform your passion into a thriving business. Just like Cláudia, you too can organize your appointments effortlessly, enhance your client relationships, and take control of your business with our versatile booking software.

Talk to a human

Book a free consultation to see what Noona can do for you



Watch the Demo

Learn the how & why of Noona in 30 mins

Get started yourself and see if Noona HQ is right for you

  • Point of sale

    Online appointments

    Appointment calendar

    SMS campaigns

    Unlimited client history

    Appointment reminders

    Custom fields

    Flexible giftcards

Talk to a human

Book a free consultation to see what Noona can do for you



Watch the Demo

Learn the how & why of Noona in 30 mins

Get started yourself and see if Noona HQ is right for you

  • Point of sale

    Online appointments

    Appointment calendar

    SMS campaigns

    Unlimited client history

    Appointment reminders

    Custom fields

    Flexible giftcards

Talk to a human

Book a free consultation to see what Noona can do for you



Watch the Demo

Learn the how & why of Noona in 30 mins

Get started yourself and see if Noona HQ is right for you

  • Point of sale

    Online appointments

    Appointment calendar

    SMS campaigns

    Unlimited client history

    Appointment reminders

    Custom fields

    Flexible giftcards